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Thinking inside the box: Red, white and rosé
Edward Deitch recommends a new wine line that's not in your typical bottle
By Edward Deitch
Wine columnist
TODAY
updated 9:59 a.m. PT, Thurs., June 25, 2009
Edward Deitch
Wine columnist
• E-mail
For reasons that will become clear in a moment, it is tempting not to start a review of a new line of wines called Yellow + Blue with the fact that they are excellent values at $11 or $12 for a liter, a third more wine than in a typical bottle. Or that the three wines from Argentina and Spain compare very favorably with similar wines at this price. Or that, to top it off, they are made from organically grown grapes.
The temptation is to start with the fact that Yellow + Blue comes in a box. Yes, a cardboard box that is called, in the rather clinical lexicon of the packaging world, a Tetra Pak, with a plastic spout that screws off. If I’m not mistaken, these are the same boxes used by various brands of chicken stock, kids’ fruit drinks and other more basic liquids. At this point in our story it would be helpful to suspend any romantic notions you might have about opening and pouring a bottle of wine...
Read the full article
By Edward Deitch
Wine columnist
TODAY
updated 9:59 a.m. PT, Thurs., June 25, 2009
Edward Deitch
Wine columnist
For reasons that will become clear in a moment, it is tempting not to start a review of a new line of wines called Yellow + Blue with the fact that they are excellent values at $11 or $12 for a liter, a third more wine than in a typical bottle. Or that the three wines from Argentina and Spain compare very favorably with similar wines at this price. Or that, to top it off, they are made from organically grown grapes.
The temptation is to start with the fact that Yellow + Blue comes in a box. Yes, a cardboard box that is called, in the rather clinical lexicon of the packaging world, a Tetra Pak, with a plastic spout that screws off. If I’m not mistaken, these are the same boxes used by various brands of chicken stock, kids’ fruit drinks and other more basic liquids. At this point in our story it would be helpful to suspend any romantic notions you might have about opening and pouring a bottle of wine...
Read the full article
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